First projects breaking ground 2027

We haven't built yet — but we know what we're building for.

EGG develops housing inside existing industrial buildings. Before the first site is acquired, our approach is already set: five principles that decide what we work on, how we work, and who we work with.

Our approach — five principles

What every EGG project must hold true.

Historical identity stays.

The building's character — the riveted beam, the sawtooth roof, the brick wall — is preserved as the project's soul, not erased.

Structure stays.

We design around the existing load-bearing system. No full demolitions. The structure is the brief.

Community designs with us.

Residents and municipalities are part of the brief from day one — before the first drawing.

Housing pressure eased.

Every project adds homes to a market that needs them, priced for the neighbourhood it sits in.

Carbon stays low.

Reusing a structure saves 50–70% of a new-build's global warming potential. We measure every project.

Site selection

How we choose a building to work on.

A site only becomes an EGG project if it passes all six criteria. If any one fails, we pass — no exceptions.

✓

Structural reuse > 70%

At least seventy per cent of the existing structure can stay.

✓

Heritage value present

A character the neighbourhood would miss if demolished — documented, not assumed.

✓

Transit within 800m

Tram, commuter rail, or metro in walking distance. No car-first sites.

✓

Housing shortage area

The municipality has documented unmet residential demand.

✓

GWP saving ≥ 40%

The reuse scenario beats a new-build baseline by at least forty per cent.

✓

Municipality willing

Local government is an active partner on zoning and public works.

Pipeline

No projects yet — by design.

We're deliberately slow. The first EGG project will be announced when we find a site that holds all six criteria and a partner who shares all five principles. Until then, the research keeps going.

Read the research